Alibaba Overview
Touted as China’s Google, Alibaba is one of the most reputable brands in China. The brand operates as one of the powerhouses in China’s marketing industry. Headquartered in Hangzhou, China, Alibaba aims to satisfy consumer needs by linking them with businesses willing to satisfy their demands all around the world. Since its inception in 1999, the brand has overseen several transactions worth over 7 trillion Yuan in China’s currency. This is a very remarkable growth when compared to other brands in China’s marketing industry.
This tremendous growth is a result of the brand’s strategic marketing platforms, which connect all sellers around the world to their prospective buyers.
Aside from being a giant in China’s Marketing industry, Alibaba has several investments in the following industries:
Media and Entertainment Industry World of Artificial IntelligenceFinancial Services Cloud Computing Services
Alibaba Competitors
Several brands are seriously competing with Alibaba for dominance and prominence in the e-commerce industry. Nevertheless, via the implementation of multiple business strategies, the brand has been able to put up with all its competitors in the race for superiority over the past few decades.
Here is a list of Alibaba’s global competitors:
eBay
eBay is a global e-commerce company based in the United States. The company provides a trading platform that helps buyers to satisfy their needs with ease. It also serves as a marketplace for businesses and consumers looking to sell their products. eBay outperforms Alibaba in terms of its large marketing coverage. The company has a large network coverage across Europe and in neighbouring countries.
Having acquired Paypal, an online payment service, the company has been able to generate extra income by providing payment solutions to businesses and consumers nationwide.
Flipkart
Flipkart is one of the biggest e-commerce platforms in India. Just like Alibaba, the company helps connect buyers to sellers via a stable and secured marketing network. It edges Alibaba in terms of its popularity throughout India. However, it has a limited range of coverage outside India. This is where Alibaba outshines Flipkart, as it has large coverage in several countries in the world.
Tencent
Tencent is an investment firm that offers various products and services to consumers. The company is one of Alibaba’s strongest competitors as it offers several services Alibaba also renders. These include Cloud Computing, Data Services and Artificial Intelligence.
Tencent has a social media platform known as WeChat. This platform helps the company to gain massive popularity and recognition, as it averages a minimum of 1 billion active users monthly across the world.
JD. COM
Over the years, JD.COM has proven to be a strong force to reckon with in the Chinese marketplace. With a fast-growing e-commerce network in China brought about by creative Marketing strategies, the company competes with Alibaba in almost every phase of China’s marketplace.
However, the company is not well known in other countries. This gives Alibaba the edge of it. But the company outperforms Alibaba in terms of logistics in the e-commerce marketplace.
Conclusion
Alibaba is devoted to connecting businesses to consumers throughout the world via its e-commerce platforms. Having implemented several marketing strategies, Alibaba remains one of the relevant forces to reckon with, not only in China but throughout the world. However, Alibaba’s competitors can’t be underestimated. They are constantly pulling the strings in the marketing world, to surpass Alibaba’s extraordinary growth.
Considering Alibaba’s level of infrastructure and income diversification, coupled with constant renewal of business strategies, Alibaba is headed towards out-doing all its competitors over the next few decades in the marketing industry.
What Gives Alibaba The Edge Over Its Competitors?
Alibaba utilizes various business strategies to diversify its income by operating in multiple industries not only in China but throughout the world. This gives the brand an edge over all its competitors specializing in a single industry.
Is it Safe to Buy On Alibaba?
When compared to its major competitors, Alibaba has a very easy but secure transaction process. This makes the platform safe for both buyers and sellers.
