A new market intelligence report has an interesting mix of news for Apple today. On the plus side, the Apple Watch continues to dominate the market, with a 41% market share – almost twice the share of second-placed Fitbit, at 21%. And the smartwatch market as a whole grew 37% year-on-year last quarter.
But there were two pieces of bad news also …
First, says Counterpoint Research, Apple’s share shrank last quarter, from 48% in Q2 2017 to 41% in the same quarter this year. Most of that shift seems to be due to Fitbit, which saw its own share climb dramatically from 8% to 21%.
Second, almost nine out of ten Apple Watch buyers are opting for the older and cheaper Series 1 watch over the Series 3. Counterpoint suggests that most people are only buying the Series 3 if they want the cellular model.
