They’ll be, in a way, ads disguised as answers, and they would presumably be shown only when someone asks something relevant to that brand. Whenever an answer to a question is coming from a brand, it’ll be clarified and the answer will be attributed to that specific brand. All answers will go through content moderation and quality checks, and brands will not be able to pay for answers, so theoretically, those two things should keep brands from abusing the system. Of course, though, that’ll depend on how good, or bad, those checks are.
If the system is done right, it could be a way for answers to some questions to be curated and, in turn, improved. And in the process, brands can get exposure. Everyone wins.
Source: AFTVnews
