Currently gearing up to release their sixth album, We Are Not Your Kind, Slipknot was formed in Iowa over two decades ago and have gone on to become one of the biggest metal bands on the planet. With genre classics such as “Wait and Bleed,” “Psychosocial” and “Before I Forget” to their name, Slipknot have continued to break new ground for a heavy metal band, permeating the mainstream thanks to their unique imagery and (very) well-hidden melodies. Despite a series of lineup changes in recent years, Slipknot’s new album is due to release on August 9th.
In an ideally-matched piece of cross-promotion between music and television, the music video for Slipknot’s new single intertwines performance footage of the band with a host of scenes taken from The Boys. The “Solway Firth” video provides glimpses of Butcher, Jack Quaid’s Hughie and Karen Fukuhara’s Female, among others. The aftermath of the infamous moment featuring Hughie’s girlfriend and A-Train is also included in all its gory detail.
This isn’t the first time that Slipknot have used one of their music videos to promote an upcoming screen release. Their 2002 video for “My Plague” off the Iowa album featured footage taken from the first Resident Evil movie and was voted one of that year’s best video releases by Kerrang magazine.
In many ways, Slipknot and The Boys are perfectly suited to each other. Both entities deal with dark, violent themes and involve individuals who wear masks for a living. The Boys may carry a great deal more humor than the average Slipknot album, but the dark, cynical imagery and tone of the series matches up well with Slipknot’s own angst-fueled anthems. It could also be argued that both The Boys and Slipknot carry a certain element of controversy, and push the boundaries of taste for their respective art-forms.
More: Who Are The Boys? Everything You Need To Know About The New TV Series
Source: Roadrunner Records
